Who Buys Inspirational Music?

Or…
What Kind of people Are Inspirational Music Lovers and Consequently Buyers?

The potential customers of Inspirational music line up by the millions. First, let’s remember that Inspirational music is entirely trans-denominational – it attracts people from all religious denominations. And this attraction is world-wide.

Of course there is the Christian music market. The Christian book market is estimated to be worth more than $4 billion. The Christian music market has become an industry powerhouse, selling 43 million albums in the United States as long ago as 2004.

As a whole, the Christian video game industry is only expected to grow… and fast. In fact, estimates are that the video games market could be worth more than $55 billion by 2008 from the $22 billion reported in 2003. Wal-Mart, for one, is smart enough to know from selling about 550 Christian music titles and more than 1,200 Christian-themed books.

Beyond the Christian market lies a fascinating unclaimed market. We like to call that the Spiritual, But Not Religious market. These are people who may not go to church or, in fact sometimes do attend church sporadically.

They are seekers of spirituality who might go to their Methodist church, but also watch Wayne Dyer on television, have taken part in the amazing Oprah Winfrey/Eckardt Towle “A New Earth” internet explosion or might read Deepak Chopra. This market is 20% of America.

They are people who are not following a religious tradition per se, but are seeking beyond the boundaries of any one particular religion. They are people who think for themselves and are working out their sense of spirituality individually.

This market is on the rise at a time when people the world over need to turn to a higher power to find their way through the problems of this world. We clearly need an end to the financial crisis in the world. President Obama and other world leaders are doing their human best to balance the world’s economy, but the real answer here lies in this higher power.

At this time what the world needs now is a little (or a lot) of Inspiration. What lifts our lives daily? What brings the message of new hope? What better elixir than Inspirational music?

~ Peter Link

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For more inspiring music you can download
and information about Peter Link, please visit Watchfire Music.